Management7 Ways that 'Point of Entry' beats 'Point
of Origination'From Document Manager Magazine Vol 20 No 05 - September/October Before moving capture applications from a centralised 'Point of Entry' to the 'Point of
Origination', argues Dan Lucarini, Chief Marketing Officer at ibml, organisations need to
consider the potential impact on staff or customer productivity.. There's a lot of talk these days about a
new approach to distributed scanning
dubbed "Point of Origination." The
idea is to expand capture to the knowledge
workers or consumers who are directly
responsible for either the creation of the
content itself or for initiating a documentcentric
process, with mobile capture
technologies at the forefront. Cheque
deposit by mobile phone is just one
example of how this can be leveraged.
To be sure, this is a welcome innovation
and well-suited for certain applications,
such as travel and expense (T&E)
management or insurance claims
adjustment. And the latest smart phones
and tablets along with cloud-based capture
are opening new ways for organisations to
approach information capture.
But does some of the rhetoric
surrounding Point of Origination capture
go too far? In their effort to promote the
concept, proponents of this new model are
attacking centralised scanning as too
expensive, too labour intensive, dominated
by proprietary hardware and software, and
a bottleneck for information delivery to
downstream processes.
Those are very serious charges. But are
they true? Since the vast majority of
documents are still captured in a
centralised model, at the very least every
organisation should carefully examine this
before they wind down their centralised
scanning operations and migrate
applications. When the pros and cons are
carefully considered, what they are likely to
find is that centralised scanning - which we
call Capture at the Point of Entry - still
delivers tangible benefits in many
applications and is a better solution than
Point of Origination capture.
Capture at the Point of Entry is the
process of scanning documents as soon as
the documents enter an organisation,
applying business rules to minimise
exceptions, and extracting business
information to send downstream as quickly
as possible. The physical point of entry for
the documents can be a mailroom, a
warehouse, a dedicated imaging room, a
cubicle, or even an email or fax server.
Production class scanners and software are
used to produce the fastest and most
accurate results. The work is done by a few
trained document experts in a very lean,
tightly controlled and highly productive
operation. This is often referred to as an
Imaging Centre of Excellence.
Capture at the Point of Entry has been
around for years and is proven to help
organisations manage the shift from paperbased
business practices towards digital
data, a shift that has reduced costs,
improved process efficiency, and met
compliance requirements.
After examining the claims, we found
seven ways that Capture at the Point of
Entry beats Point of Origination:
1. Higher productivity
In a Point of Origination application,
capture is out-sourced to many knowledge
workers or customers (the "originators") who did not ask to become scan operators.
They are expected to add document
capture to their daily chores. Anyone who
has dabbled with a mobile camera knows
how this can be a time sink. And heaven
help the originator who is required to do a
rescan 24 hours later when the inevitable
downstream exceptions cannot be
resolved. In comparison, capturing
documents at the Point of Entry enables
the use of a very small team of focused,
highly productive professionals - a Centre
of Excellence. Takeaway: be careful not to
make your knowledge workers and
customers less productive by outsourcing
capture.
2. Faster resolution of exceptions
People are busy and they hate "do-overs."
Yet a Point of Origination application will
create downstream exceptions that require
rescanning of documents, which might
have been destroyed after the initial
capture, lost forever, or filed away. There is
no good way to guarantee a fast resolution
or any resolution. In comparison, Capture
at the Point of Entry provides proven and
predictable processes for exception
handling, which quickly resolve and
significantly reduce downstream exceptions
without the need to bother the originator.
3. Better data accuracy
With improperly motivated and poorly
trained originators splitting their time
between their day job and scanning, the
situation is ripe for end-user errors. And
don't believe all the hype you read; we
can't count on intelligent document
recognition (IDR) software to completely
eliminate these errors somewhere in the
cloud. Human intervention is inevitable. In
comparison, deploying focused and highly
trained employees at the Point of Entry is
already proven to deliver very high rates of
data accuracy. Point of Entry also provides
real time visibility into business processes
so you can quickly make the adjustments
necessary to improve quality.
4. Better document prep
Proper document batch preparation is
essential to reducing downstream
exceptions and increasing productivity. But
in a Point of Origination application,
organisations are relying on untrained
originators and inconsistent document
prep procedures (if any at all). As a result
of poor doc prep, expect lots of costly and
time-consuming downstream errors.
Companies can largely eliminate these
errors by capturing documents at the Point
of Entry using proven, consistent
document prep processes performed by
highly trained professionals who
understand the importance of the task.
5. Increased accountability
In a Point of Origination application, there
are going to be "too many throats to
choke" when things go wrong. Think about
the challenges you could face trying to
correct and improve operator performance.
In comparison, organisations that capture
documents at the Point of Entry have realtime
visibility into how the operators are
performing, providing greater
accountability and the ability to quickly
implement corrective actions. One throat
to choke is always better than many.
6. Better document control
Mounting regulatory compliance and
security requirements have made chain
of custody a hotter topic than ever in
industries such as healthcare and
financial services. But a Point of
Origination application can add more
risks of compliance failure that will be
difficult to mitigate. In comparison,
organisations are already successfully
managing these risks by capturing
documents at the Point of Entry, in a
secure centralised operation with
employees trained in the latest
compliance procedures. They can more
securely track documents in real-time
throughout the lifecycle, and better
control and track information access.
7. Predictable throughput
Vendors of Point of Origination solutions like
to tout the speed of their solutions. We will
concede that capturing a document on a
mobile phone or tablet and uploading to
the cloud is certainly faster than overnight
mail delivery. But there are two major
caveats that they fail to mention. First, their
statistics don't take into account the time it
will take to resolve downstream exceptions,
time that can easily dwarf any gains in
processing speed. Second, organisations
may find themselves at the mercy of the
originator who is supposed to initiate the
process. The person may well decide to scan
after dinner or in the morning or whenever,
introducing unpredictability and uncertainty.
In comparison, capturing documents at the
Point of Entry provides completely
predictable, on-time throughput by
eliminating the variable of the originator.
This is especially important when you have
Service Level Agreements (SLAs) to meet.
In summary, before moving capture
applications from a centralised Point of Entry
to the Point of Origination - or any
distributed scanning environment, for that
matter - organisations need to consider the
potential impact on staff or customer
productivity, data accuracy, exception
resolution, chain of custody, accountability,
and throughput. When they do, capturing
documents at the Point of Entry in a
centralised operation will still be the better
business decision for many applications.
More info: www.ibml.com Management
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